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Facebook launches camera platform geared towards Augmented Reality

Facebook and Snapchat poised to become the prominent players in the field of augmented reality and camera platforms.

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Facebook doubling down on AR vs Snapchat

At the F8 conference that is currently under way, Facebook CEO Mark Zuckerberg broadcasts his intentions  for Facebook’s future. With a new camera platform, developers can access the new additions to the core API. This has been part of the company’s effort to cut in on the AR market from Snapchat.

Augmented Reality captivates the imaginations of many people through the form of the popular game Pokemon Go. A major attraction for the technology is the reuse of physical space using virtual ones. However, the technology could prove to be much more than a portal for high-involvement gaming. Social media giant Snapchat has made a name with their heavy investment in augmented reality.

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Meanwhile, Snapchat release the promo for the World Lenses on their YouTube channel yesterday. As the two social media giants gear up for the arms race, the consumer awaits to use the features in their applications.